THE BENEFITS OF THE PROJECT
1.As a large positive effect , the helmets would save many lives of children and protect them from
injury and permanent damage.
2.The helmets are worn daily and thus serve the sponsors every day as advertising .
3.Due to the relatively long life cycle of a helmet, long term safety of children in traffic will be
provided. Long lasting advertising effectiveness is secured for the sponsors.
4.The image of the sponsors gets an additional appreciation and positive associations because of
the protection of the children.
5. Since this is an exceptional and also charitable action , it is not necessary to incur large
additional costs for some media attention because the project itself already attracts the media.
6.The distribution of helmets will be done in cooperation with the heads of the police headquarters
in the respective fields. These people truly have to stand behind the project, to certainly count
on them as future supporters .
1.As a large positive effect , the helmets would save many lives of children and protect them from
injury and permanent damage.
2.The helmets are worn daily and thus serve the sponsors every day as advertising .
3.Due to the relatively long life cycle of a helmet, long term safety of children in traffic will be
provided. Long lasting advertising effectiveness is secured for the sponsors.
4.The image of the sponsors gets an additional appreciation and positive associations because of
the protection of the children.
5. Since this is an exceptional and also charitable action , it is not necessary to incur large
additional costs for some media attention because the project itself already attracts the media.
6.The distribution of helmets will be done in cooperation with the heads of the police headquarters
in the respective fields. These people truly have to stand behind the project, to certainly count
on them as future supporters .